The Greenbrier Companies : A study in worldwide collaboration
The Greenbrier Companies are leaders in manufacturing and freight transportation services with a global footprint spanning four continents. To celebrate the contributions of their team members throughout the world, we traveled to the company’s outposts in Mexico, Poland, and here in the U.S. to meet the people—from engineers and welders to salespeople and office managers—whose everyday contributions keep Greenbrier working.
Starting with a creative brief that speculated the narratives to be found, we coordinated a months long international shoot, interviewing dozens of Greenbrier employees—some of whom, speaking in their native tongue, required translation both during production and after— in search of the ideal subjects to convey Greenbrier spirit. These interviews were woven together around a number of important themes, including the humble roots of the company, the supportive nature of the corporate culture, and the company’s visions for the future.
The Greenbrier Companies