The legalization of recreational marijuana in Oregon in 2015 brought with it much confusion about what was exactly allowed under our new laws.

The advertising agency Metropolitan Group came to us to adapt their print-focused ad campaign, developed for the Oregon Liquor Control Commission, into a dynamic video spot. In addition to re-imagining each element of the print campaign to work as an animated segment, ad copy was re-tooled to provide better cadence for voice talent, resulting in a clear, succinct piece that makes it easy for everyone to stay within the law.