The Greenbrier Companies: Ultra High Strength Steel

Greenbrier is a leading multinational railcar manufacturer known for its cutting-edge designs and dedication to solving customer problems. One such breakthrough, a collaboration with Norfolk Southern railroad, is the ultra-high-strength steel gondola car—an innovative design that reduces weight, increases cargo loads, and ensures longer-lasting railcars with fewer repair needs.

The challenge was to effectively communicate the benefits of the new material to both shippers and railroads—key audiences that stand to gain from its advantages. To do so, we first needed a deep understanding of the steel’s unique properties and its application in the innovative gondola cars.

As this project was a joint effort between Greenbrier and Norfolk Southern, it was crucial to balance the perspectives and contributions of both stakeholders. Ensuring equal representation in the video was no small feat, but we rose to the challenge.