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Client Focus: Fundraising

For many nonprofits, fundraising endeavors are focused on a single evening, in which they have just one shot to convince their supporters to give. Our clients trust us with this crucial messaging, and to ensure that their mission is communicated with urgency and grace.
Click the tabs below to see samples of our fundraising appeals for Oregon Symphony, Dougy Center, and Catlin Gabel school

Dougy Center: No Timeline For Grief

Dougy Center is a nonprofit organization dedicated to supporting children and families navigating the loss of a loved one. Through their drop-in center and peer support groups, they provide a safe space for grieving families—all at no cost, ensuring that help is accessible to everyone who needs it. In addition to their local services, the Dougy Center trains facilitators nationwide, empowering communities across the country to support grieving children using their proven model.

To fund these vital programs, the Dougy Center hosts an annual fundraiser called Reflection, at which they present heartfelt appeal video showcasing the profound impact of their work through the story of a real family.

This year’s video featured Katie and her two children, Poppy and Frank, who turned to the Dougy Center after Katie’s husband—and the kids’ father—passed away in 2016. Through the Center’s guidance, Katie, Poppy, and Frank learned to process their grief and find hope amidst their loss, illustrating the life-changing support the Dougy Center provides to families in need.


Oregon Symphony: This Is What The Future Sounds Like

For over 125 years The Oregon Symphony has been a cornerstone of the state’s cultural community, driven by a belief that bringing people together to experience music is transformative to both individuals and to the greater community.  For their annual fundraising event we created an appeal that highlights the extraordinary talent of the orchestra itself, as well as their efforts to expand their repertoire  beyond classical music—such as shows inspired by films and pop culture— to allow ever more diverse audiences to share in this gift.

We brought these ideas to life in a dynamic video set to a powerful score, capturing the energy and emotion of being in the presence of this remarkable orchestra, led by their exceptional conductor, David Danzmayr.


Catlin Gabel: Eagles Soar

Catlin Gabel, a renowned K-12 school in Oregon celebrated for its focus on experiential learning, has been shaping students to think critically, explore boldly, and contribute meaningfully since its founding in 1957  Despite this top-tier reputation, until recently the school lacked facilities large enough to bring the entire student body together and the need for off-campus spaces for athletics. To address these needs, the school launched the Eagles Soar fundraising campaign, aiming to build a new multipurpose facility while also strengthening their general fund, which supports scholarships to make their transformative education accessible to students from diverse backgrounds.

Our task was to create a video that not only showcased Catlin Gabel’s existing strengths while effectively communicating the potential impact of Eagles Soar. Beyond promoting the campaign, the video needed to reflect the school’s vibrant culture—one that emphasizes hands-on learning, creativity, and a deep sense of community.

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Client Focus: Education


KIPP SoCal: A Day In The Life

KIPP, which stands for Knowledge is Power Program, is a network of free public charter schools dedicated to preparing students from low-income communities for college and lifelong success. For their annual fundraising event, KIPP wanted to present a video shining a spotlight on the unsung heroes who keep their schools running smoothly: the support staff.

Aligned with their child-centered philosophy, KIPP also wanted to feature young students in the piece. To achieve this, we developed a creative approach that combined scripted scenes of students discussing how the school operates so effectively with documentary-style segments profiling various support staff members.

The result was a heartwarming and engaging video that not only highlighted the vital contributions of the support staff but also showcased the vibrant energy of KIPP’s students.


Willamette University: Ambition Welcome

Willamette University, located in Salem, Oregon, offers a highly flexible MBA program designed specifically for working professionals. With classes held exclusively in the evenings, the program allows individuals with full-time jobs to pursue an MBA without disrupting their careers. Earning an MBA can open doors to better career opportunities, and this program provides a path for people who might not otherwise have the chance to earn a master’s degree.

To showcase the resilience and determination of their students, the university commissioned a series of videos highlighting real individuals balancing careers, families, and education. One of these inspiring stories features Joan, a graduate who now serves as the COO of a small bank, exemplifying the transformative impact of Willamette’s MBA program.


Catlin Gabel: Eagles Soar

Catlin Gabel, a renowned K-12 school in Oregon celebrated for its focus on experiential learning, has been shaping students to think critically, explore boldly, and contribute meaningfully since its founding in 1957  Despite this top-tier reputation, until recently the school lacked facilities large enough to bring the entire student body together and the need for off-campus spaces for athletics. To address these needs, the school launched the Eagles Soar fundraising campaign, aiming to build a new multipurpose facility while also strengthening their general fund, which supports scholarships to make their transformative education accessible to students from diverse backgrounds.

Our task was to create a video that not only showcased Catlin Gabel’s existing strengths while effectively communicating the potential impact of Eagles Soar. Beyond promoting the campaign, the video needed to reflect the school’s vibrant culture—one that emphasizes hands-on learning, creativity, and a deep sense of community.


Skills Focus: Working With Children

Despite what W.C. Fields said, children can bring a unique energy and authenticity to film production. If you project calls for putting young people in front of the camera, we’re well versed in the challenges of keeping them engaged and happy on set, while also helping them express their best selves.


JoyRx is a nonprofit organization dedicated to bringing joy to children facing serious illnesses through programs focused on music, mentorship, and nature experiences. These free programs give kids the chance to laugh, play, and rediscover happiness, even during life’s toughest moments. Their annual gala, the Wonderball, is a vital fundraiser supporting these impactful initiatives.

For the 2022 event, themed Sky’s the Limit with an air travel motif, JoyRx needed a video to set the tone for the evening. They envisioned a playful take on an in-flight safety demonstration, centered around children—the heart of their mission.

Creating this video came with its share of challenges. Working with child actors required patience and creativity, and finding an actual airplane to use as a set was no easy task. On top of that, the costumes had to prominently feature purple, JoyRx’s signature color. Despite these hurdles, we delivered a captivating video that not only embraced the air travel theme but also highlighted the joy and resilience of the children JoyRx serves, setting the perfect tone for the evening.

KIPP, which stands for Knowledge is Power Program, is a network of free public charter schools dedicated to preparing students from low-income communities for college and lifelong success. For their annual fundraising event, KIPP wanted to present a video shining a spotlight on the unsung heroes who keep their schools running smoothly: the support staff.

Aligned with their child-centered philosophy, KIPP also wanted to feature young students in the piece. To achieve this, we developed a creative approach that combined scripted scenes of students discussing how the school operates so effectively with documentary-style segments profiling various support staff members.

The result was a heartwarming and engaging video that not only highlighted the vital contributions of the support staff but also showcased the vibrant energy of KIPP’s students.

 

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Dougy Center is a nonprofit organization dedicated to supporting children and families navigating the loss of a loved one. Through their drop-in center and peer support groups, they provide a safe space for grieving families—all at no cost, ensuring that help is accessible to everyone who needs it. In addition to their local services, the Dougy Center trains facilitators nationwide, empowering communities across the country to support grieving children using their proven model.

To fund these vital programs, the Dougy Center hosts an annual fundraiser called Reflection, at which they present heartfelt appeal video showcasing the profound impact of their work through the story of a real family.

This year’s video featured Katie and her two children, Poppy and Frank, who turned to the Dougy Center after Katie’s husband—and the kids’ father—passed away in 2016. Through the Center’s guidance, Katie, Poppy, and Frank learned to process their grief and find hope amidst their loss, illustrating the life-changing support the Dougy Center provides to families in need.

Client Focus: Heavy Industry


Founded in 1941, Pacific Seafood is one of the largest vertically integrated seafood processing and distribution companies in the United States. The company came to us in need of a video to promote the company’s commitment to sustainable farming methods—which recently earned the company a “Cest Choice” designation from the Monterey Bay Aquarium.

This project took our team out on the mighty Columbia River to capture the fascinating process of responsible pacific steelhead farming from the perspective of the hatchery managers and aquaculturists that make it happen.


ESCO—now part of the WEIR family of companies—is a Portland-based metal foundry with over a century of history, specializing in manufacturing heavy machinery for the mining and construction industries. Their groundbreaking NEMESYS lip system for mining excavators represents a significant leap forward in durability and performance. With a longer lifespan, an improved locking mechanism, and a contoured profile for more efficient loading, it sets a new standard in the industry.

ESCO needed a compelling video to introduce this innovative product to their global customer base. As with any industrial project, we began by thoroughly understanding the product and its key benefits. Highlighting the unique design elements of NEMESYS was critical, especially since many of its advancements are internal and not immediately visible. To address this, we incorporated sophisticated computer animation to showcase its inner workings in detail.

The final video was versatile and impactful, tailored for a variety of applications, including sales presentations, trade shows, and social media. ESCO was thrilled with the result, which effectively communicated the value of NEMESYS to audiences around the world.

 


Greenbrier is a leading multinational railcar manufacturer known for its cutting-edge designs and dedication to solving customer problems. One such breakthrough, a collaboration with Norfolk Southern railroad, is the ultra-high-strength steel gondola car—an innovative design that reduces weight, increases cargo loads, and ensures longer-lasting railcars with fewer repair needs.

The challenge was to effectively communicate the benefits of the new material to both shippers and railroads—key audiences that stand to gain from its advantages. To do so, we first needed a deep understanding of the steel’s unique properties and its application in the innovative gondola cars.

As this project was a joint effort between Greenbrier and Norfolk Southern, it was crucial to balance the perspectives and contributions of both stakeholders. Ensuring equal representation in the video was no small feat, but we rose to the challenge.

 


 

Skills Focus: Multi-Client Projects

Creative work for multiple stakeholders often requires carefully balancing priorities, personalities, and visions. Each project stage typically needs approval from several people, and navigating diverse feedback while staying true to the project’s core objectives can be complex. At Magaurn, we embrace the challenge of working with multiple stakeholders, seeing it as a unique chance to expand our creative team’s skills and perspectives. Each collaboration opens us to new industries and ideas, enriching our work and enhancing our versatility. We understand that projects with well-respected stakeholders bring added credibility and naturally attract broader audiences. Additionally, the varied backgrounds of our stakeholders give us early insights into what resonates across different groups, allowing us to refine and tailor our approach for maximum impact.


To introduce their’ strategy for the next decade of business in Oregon, the Oregon Business wanted to profile the companies that embody the plan’s progressive, entrepreneurial spirit.  We worked with Coastline PR to produce a series of videos showcasing the types of projects that stand to benefit from the policies the OBC promotes, including this collaboration between architecture firm Kaiser + Path, the Port of Portland, and Hacienda Community Development corporation to address Portland’s housing crisis through the innovative use of mass timber construction.


Construction of the Oregon Convention center in the 1980s displaced many minority residents and businesses, causing significant harm to the community. Recognizing this painful legacy, the Convention Center partnered with NAMC (the National Association for Minority Contractors) during its 2019 renovation to hire minority-owned contractors, lifting the professional profiles of the contractors involved while demonstrating a commitment to acknowledging past mistakes. The Convention Center and NAMC sought to create a video highlighting the renovation plans as well as the broader significance of NAMC’s mission.


Founded in 1886, Lease Cutcher Lewis is a general contractor behind many of the Pacific Northwest’s most iconic buildings. Recently, they were chosen by the University of Washington to design and construct the Hans Rosling Center for Population Health—a building created to foster collaboration among UW’s population health research departments.

To align with this collaborative vision, the project was executed using the Progressive Design Build approach, a delivery method that merges design and construction phases to enhance teamwork and minimize risk. Rather than competing for resources, the design and construction teams worked together from start to finish, uniting their expertise to achieve the client’s goals.

When Lease Cutcher Lewis approached Magaurn to create a video highlighting this groundbreaking project, we set out to capture perspectives from all involved: interviewing team members across management, labor, design, and construction, as well as stakeholders from the University of Washington.

Our challenge was to represent each partner’s contributions and showcase the power of their collaboration. Navigating the priorities of multiple stakeholders isn’t easy, but by carefully balancing each viewpoint, we told a story that celebrates everyone’s role in bringing this innovative building to life.


Greenbrier is a leading multinational railcar manufacturer known for its cutting-edge designs and dedication to solving customer problems. One such breakthrough, a collaboration with Norfolk Southern railroad, is the ultra-high-strength steel gondola car—an innovative design that reduces weight, increases cargo loads, and ensures longer-lasting railcars with fewer repair needs.

The challenge was to effectively communicate the benefits of the new material to both shippers and railroads—key audiences that stand to gain from its advantages. To do so, we first needed a deep understanding of the steel’s unique properties and its application in the innovative gondola cars.

As this project was a joint effort between Greenbrier and Norfolk Southern, it was crucial to balance the perspectives and contributions of both stakeholders. Ensuring equal representation in the video was no small feat, but we rose to the challenge.


Skills Focus: Creative Production Design


Portland Cello Project is a nationally-recognized performing, recording and educational group known for performing in every type of venue imaginable, rom punk rock clubs to symphony halls. Under the artistic direction of Douglas Jenkins, the group has two goals: to perform unexpected music on the cello, and to bring that music to places one would never expect.

These two goals are exemplified in the music video we created for their cover of “Between The Bars”.  Originally recorded by Portand indie rock icon Eliot Smith,  the plaintive haunting melody is paired with the breathtaking tableaux of Oregon’s landscape.


JoyRx is a nonprofit organization dedicated to bringing joy to children facing serious illnesses through programs focused on music, mentorship, and nature experiences. These free programs give kids the chance to laugh, play, and rediscover happiness, even during life’s toughest moments. Their annual gala, the Wonderball, is a vital fundraiser supporting these impactful initiatives.

For the 2022 event, themed Sky’s the Limit with an air travel motif, JoyRx needed a video to set the tone for the evening. They envisioned a playful take on an in-flight safety demonstration, centered around children—the heart of their mission.

Creating this video came with its challenges. Working with child actors required patience and creativity, and finding an actual airplane to use as a set was no easy task. On top of that, the costumes had to prominently feature purple, JoyRx’s signature color. Despite these hurdles, we delivered a captivating video that not only embraced the air travel theme but also highlighted the joy and resilience of the children JoyRx serves, setting the perfect tone for the evening.



Keep Oregon Green: Oregonian At Heart Campaign


Keep Oregon Green is a state agency that promotes wildfire awareness and safe practices, and their efforts are heightened during the warmer months, when the risk of fire is the highest.  Though the organization’s message, “only you can prevent forest fires,” is well known, it takes a creative approach to breathe new life into this message each season.

For the Oregonian At Heart campaign, we decided to feature KOG’s most recognizable symbol, Smokey Bear, enjoying Oregon’s renowned outdoor recreational activities—all while demonstrating responsible practices to prevent wildfires.

To bring this vision to life, our team traveled across Oregon, with our president and lead producer, Nick Magaurn, stepping into the iconic Smokey Bear costume. We even had to modify the costume to enable Smokey to engage in activities like hiking, mountain climbing, and fly fishing. The sight of Smokey Bear adorably attempting these outdoor activities provided a fresh and highly effective way to keep KOG’s important safety message current and top of mind.


In this short spin off from the “Oregonian at Heart” campaign, the beloved mascot for Keep Oregon Green casts his reel while reminding audiences of the importance of fire safety.


In this short spin off from the “Oregonian at Heart” campaign, the beloved mascot for Keep Oregon Green heads to the slopes, while reminding audiences of the importance of fire safety.  See the rest of the campaign here.


Client Focus: Architecture and Construction

Translating the emotional and spatial qualities of built environments into a visual narrative requires an extraordinary level of creativity. The true scale, atmosphere, and experience of a building is inherently challenging to translate to the screen, and doing so calls for finding ways to convey abstract ideas such as design philosophy, structural innovation, and sustainability, without miring the audience in detail. Our experience with clients in the architecture and construction fields has given us the knowledge to tackle these challenges head on, creating bold and compelling video content to promote individual building projects, define and strengthen corporate culture, and recruit creative talent.



“To raise a brick in a way that moves mens’ souls” 

That is the ambitious language used by Nels Hall, Principal at YGH Architecture (now Integrus) in describing their approach to their work.  To support their participation in the AIA 2030 Commitment—an actionable climate strategy that provides architects with a set of standards and goals for reaching net zero emissions in the built environment—YGH commissioned this short film that explores not only the concrete sustainability steps that YGH has taken, but also the culture of sustainability imbued throughout the company.  Learn more at https://integrusarch.com/who-we-are/


It seemed like an impossible project—create a safe and sustainable ocean research facility on the wind-battered Oregon coast, in the middle of a tsunami evacuation zone. The Gladys Valley Marine Studies Building stands as a testament to the many design, engineering and construction feats overcome by YGH Architects (now Integrus), KPFF Consulting Engineers, and Andersen Construction to bring this project to life.

 

The new 74,000 SF state of the art classroom and laboratory building is located on the Oregon State University Hatfield Marine Science Center campus in Newport, Oregon. In addition to housing Marine Studies Initiative programs, the new building provides headquarters for OSU’s nationally recognized Marine Mammal Institute and its marine genetics and genomics programs.

 

The building is designed and constructed to sustain a 9.0 magnitude earthquake and the ensuing tsunami. A 47-foot ramp leads from ground level to the roof of the three-story structure, which is designed to serve as a vertical evacuation site (one of the first in the United States) for more than 900 people.


Founded in 1886, Lease Cutcher Lewis is a general contractor behind many of the Pacific Northwest’s most iconic buildings. Recently, they were chosen by the University of Washington to design and construct the Hans Rosling Center for Population Health—a building created to foster collaboration among UW’s population health research departments.

To align with this collaborative vision, the project was executed using the Progressive Design Build approach, a delivery method that merges design and construction phases to enhance teamwork and minimize risk. Rather than competing for resources, the design and construction teams worked together from start to finish, uniting their expertise to achieve the client’s goals.

When Lease Cutcher Lewis approached Magaurn to create a video highlighting this groundbreaking project, we set out to capture perspectives from all involved: interviewing team members across management, labor, design, and construction, as well as stakeholders from the University of Washington.

Our challenge was to represent each partner’s contributions and showcase the power of their collaboration. Navigating the priorities of multiple stakeholders isn’t easy, but by carefully balancing each viewpoint, we told a story that celebrates everyone’s role in bringing this innovative building to life.


Skills Focus: Product Launch



From longtime client Dr. Patricia Norris and her daughter Amanda Blakely comes a truly innovative approach to skincare; one that asks you to do less, not more, to achieve healthy, beautiful skin. The Amanda Blakely skincare system consists of four simple products—all free of allergens, perfumes and dyes—making a skincare regimen that is as simple as it is effective. For more information, http://www.abskincare.com/


Flag Assist is a simple yet innovative device that enhances the game of golf for players and courses alike. It’s an easy-to-assemble flange that attaches to the golf flag, allowing players to retrieve their golf balls without bending over. By eliminating the need to reach into the hole, Flag Assist reduces wear and tear on the green.

The device is also customizable, making it a great tool for promoting courses or events. Flag Assist approached us for help creating a launch video during the challenging circumstances of the COVID-19 pandemic. Our video showcased how the product not only improves convenience but also promotes safety for golfers during play.


Skills Focus: Motion Graphics


The legalization of recreational marijuana in Oregon in 2015 brought with it much confusion about what was exactly allowed under our new laws. We teamed up with Metropolitian Group on this project for Oregon Liquor Control Commission to present all the new rules in a clear, succinct animation, making it easy to stay within the law. For more information about Oregon’s recreational marijuana laws, visit whatslegaloregon.com.


BBSI provides Payroll, HR, Workers’ Compensation, and Health Benefits services to small businesses across the Pacific Northwest. To better support their employees, they launched a corporate intranet site called CommUNITY. This hub was designed to provide everything their team might need, including client support tools, health plan and benefits information, and training resources.

To announce the launch and generate excitement among employees, BBSI wanted a video that introduced the site’s features and served as a basic tutorial. Rather than relying on standard screen recordings, we chose to make the video dynamic and visually engaging by reconstructing the site through motion graphics. This approach brought the platform to life and captured its functionality in an appealing and memorable way.



Client Focus: Arts and Culture


For over 125 years The Oregon Symphony has been a cornerstone of the state’s cultural community, driven by a belief that bringing people together to experience music is transformative to both individuals and to the greater community.  For their annual fundraising event we created an appeal that highlights the extraordinary talent of the orchestra itself, as well as their efforts to expand their repertoire  beyond classical music—such as shows inspired by films and pop culture— to allow ever more diverse audiences to share in this gift.

We brought these ideas to life in a dynamic video set to a powerful score, capturing the energy and emotion of being in the presence of this remarkable orchestra, led by their exceptional conductor, David Danzmayr.


White Bird is a cornerstone of Portland’s cultural scene, playing a pivotal role in elevating the presence and appreciation of contemporary dance in the region. Founded by Paul King and Walter Jaffe, the organization has brought world-class dance troupes to Portland—many of which might never have performed in the city otherwise.

To mark their 20th anniversary, White Bird commissioned a video celebrating their remarkable achievements over the past two decades. The video highlighted their growth from their humble start as a small dance promotion group to their current role as a cultural powerhouse,  commissioning new works and supporting emerging artists.

The project featured interviews with prominent figures in the arts community, artists who have directly benefited from White Bird’s work, and insightful commentary from Paul and Walter themselves. The result was a compelling tribute to an organization that has profoundly enriched Portland’s artistic landscape.


Portland Cello Project is a nationally-recognized performing, recording and educational group known for performing in every type of venue imaginable, rom punk rock clubs to symphony halls. Under the artistic direction of Douglas Jenkins, the group has two goals: to perform unexpected music on the cello, and to bring that music to places one would never expect.

These two goals are exemplified in the music video we created for their cover of “Between The Bars”.  Originally recorded by Portand indie rock icon Eliot Smith,  the plaintive haunting melody is paired with the breathtaking tableaux of Oregon’s landscape.


Skills Focus: Large Ensembles


A Court Appointed Special Advocate (CASA) is a trained volunteer appointed by a judge to represent the best interests of a child involved in the child welfare system. These volunteers play a critical role in supporting an overburdened system, and there is a constant need for more of these compassionate and dedicated individuals.

For this recruitment video, we let the CASAs themselves do the talking, sharing firsthand from these volunteers about the work they do, the challenges they face, and the rewards they experience was the most authentic way to tell their story.

In order to reflect a wide range of experience, the organization wanted to include a large number of interviewees. Our challenge was to weave together a large number of voices while maintaining a clear and compelling narrative.


The Gunter Group is a consulting firm with a unique approach. Rather than exclusively hiring seasoned consultants, they seek out individuals from a variety of professional backgrounds, recognizing the value of diverse experiences and perspectives.

Founded by Mike and Ashleigh Gunter, the company operates according to a set of guiding principles they call “the non-negotiables.” These principles form the foundation of their culture and drive their success.

When The Gunter Group approached us, they needed a recruiting video that showcased these core principles and highlighted how their team’s diverse backgrounds contribute to the company’s effectiveness. The challenge was to weave together numerous interviews while delivering a clear, engaging message with high energy, capturing the vibrant and fun atmosphere of their workplace.

We rose to the challenge, creating a dynamic video that exceeded their expectations. They were thrilled with the final product, which successfully conveyed their unique ethos and made a strong case for why The Gunter Group is a great place to work.


Locally owned since 1886, Lewis is an employee-owned contracting company renowned for delivering some of the most iconic construction projects in the Pacific Northwest. To strengthen their corporate culture and stand out in the competitive job market, Lewis engaged their employees to uncover what truly makes the company special. Through these conversations, they identified five core tenets central to their identity and sought a video to communicate this culture to potential new hires.

To achieve this, we interviewed employees from all levels of the company—executives, office staff, and construction workers—capturing their candid, honest perspectives. By showcasing their voices, we emphasized that these cultural principles are deeply rooted in the experiences of the people who make Lewis what it is.

We also ensured the video resonated with a diverse range of potential recruits, tailoring its tone and message to appeal equally to both white-collar professionals and blue-collar construction workers. The result is an authentic, compelling representation of Lewis’s culture, designed to attract top talent across all roles.


Skills Focus: Corporate Culture


The Gunter Group is a consulting firm with a unique approach. Rather than exclusively hiring seasoned consultants, they seek out individuals from a variety of professional backgrounds, recognizing the value of diverse experiences and perspectives.

Founded by Mike and Ashleigh Gunter, the company operates according to a set of guiding principles they call “the non-negotiables.” These principles form the foundation of their culture and drive their success.

When The Gunter Group approached us, they needed a recruiting video that showcased these core principles and highlighted how their team’s diverse backgrounds contribute to the company’s effectiveness. The challenge was to weave together numerous interviews while delivering a clear, engaging message with high energy, capturing the vibrant and fun atmosphere of their workplace.

We rose to the challenge, creating a dynamic video that exceeded their expectations. They were thrilled with the final product, which successfully conveyed their unique ethos and made a strong case for why The Gunter Group is a great place to work.


Locally owned since 1886, Lewis is an employee-owned contracting company renowned for delivering some of the most iconic construction projects in the Pacific Northwest. To strengthen their corporate culture and stand out in the competitive job market, Lewis engaged their employees to uncover what truly makes the company special. Through these conversations, they identified five core tenets central to their identity and sought a video to communicate this culture to potential new hires.

To achieve this, we interviewed employees from all levels of the company—executives, office staff, and construction workers—capturing their candid, honest perspectives. By showcasing their voices, we emphasized that these cultural principles are deeply rooted in the experiences of the people who make Lewis what it is.

We also ensured the video resonated with a diverse range of potential recruits, tailoring its tone and message to appeal equally to both white-collar professionals and blue-collar construction workers. The result is an authentic, compelling representation of Lewis’s culture, designed to attract top talent across all roles.


Greenbrier, a leading multinational railcar manufacturer, is deeply committed to fostering a supportive and inclusive workplace. One way they achieve this is through employee resource groups that promote communication, collaboration, and advocacy for diverse communities within the company.

To celebrate Pride Month, Greenbrier sought to highlight their LGBT+ resource group, True Colors. We produced a video showcasing the vital role of allyship in building connections with communities different from our own. While the video focuses on True Colors, it serves as a powerful representation of Greenbrier’s dedication to uplifting and supporting all employees across the organization.


Greenbrier, a leading multinational railcar manufacturer, places a strong emphasis on the people who drive its success. The company recognizes that a workplace built on connections fosters a culture of inclusion, respect, and collaboration. However, cultivating these connections is no small task for a global organization like Greenbrier, with a manufacturing footprint spanning three continents.

To address this challenge, Greenbrier sought to create a video that would bridge geographical divides, emphasizing how every employee contributes to the company’s mission. Our team traveled across the globe, capturing the everyday lives of the people who embody Greenbrier’s values. Through this project, we showcased the spirit of collaboration and dedication that makes Greenbrier truly exceptional.


 

Skills Focus: On The Road


Greenbrier, a leading multinational railcar manufacturer, places a strong emphasis on the people who drive its success. The company recognizes that a workplace built on connections fosters a culture of inclusion, respect, and collaboration. However, cultivating these connections is no small task for a global organization like Greenbrier, with a manufacturing footprint spanning three continents.

To address this challenge, Greenbrier sought to create a video that would bridge geographical divides, emphasizing how every employee contributes to the company’s mission. Our team traveled across the globe, capturing the everyday lives of the people who embody Greenbrier’s values. Through this project, we showcased the spirit of collaboration and dedication that makes Greenbrier truly exceptional.


Portland Cello Project is a nationally-recognized performing, recording and educational group known for performing in every type of venue imaginable, rom punk rock clubs to symphony halls. Under the artistic direction of Douglas Jenkins, the group has two goals: to perform unexpected music on the cello, and to bring that music to places one would never expect.

These two goals are exemplified in the music video we created for their cover of “Between The Bars”.  Originally recorded by Portand indie rock icon Eliot Smith,  the plaintive haunting melody is paired with the breathtaking tableaux of Oregon’s landscape.


Keep Oregon Green is a state agency that promotes wildfire awareness and safe practices, and their efforts are heightened during the warmer months, when the risk of fire is the highest.  Though the organization’s message, “only you can prevent forest fires,” is well known, it takes a creative approach to breathe new life into this message each season.

For the Oregonian At Heart campaign, we decided to feature KOG’s most recognizable symbol, Smokey Bear, enjoying Oregon’s renowned outdoor recreational activities—all while demonstrating responsible practices to prevent wildfires.

To bring this vision to life, our team traveled across Oregon, with our president and lead producer, Nick Magaurn, stepping into the iconic Smokey Bear costume. We even had to modify the costume to enable Smokey to engage in activities like hiking, mountain climbing, and fly fishing. The sight of Smokey Bear adorably attempting these outdoor activities provided a fresh and highly effective way to keep KOG’s important safety message current and top of mind.


Client Focus: Public Information Campaigns


When Oregon legalized recreational cannabis in 2014, many people were uncertain about what was allowed under the new law and what remained prohibited. The Oregon Liquor Control Commission (OLCC) needed an effective way to educate the public about the changes, ensuring Oregonians could stay safe and avoid inadvertently breaking the law.

To support this effort, we created an engaging video that used simple iconography, vibrant colors, and dynamic motion to clearly communicate the key aspects of the law to the public.


Keep Oregon Green is a state agency that promotes wildfire awareness and safe practices, and their efforts are heightened during the warmer months, when the risk of fire is the highest.  Though the organization’s message, “only you can prevent forest fires,” is well known, it takes a creative approach to breathe new life into this message each season.

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Keep Oregon Green is a state agency that promotes wildfire awareness and safe practices, and their efforts are heightened during the warmer months, when the risk of fire is the highest.  Though the organization’s message, “only you can prevent forest fires,” is well known, it takes a creative approach to breathe new life into this message each season.

For the Oregonian At Heart campaign, we decided to feature KOG’s most recognizable symbol, Smokey Bear, enjoying Oregon’s renowned outdoor recreational activities—all while demonstrating responsible practices to prevent wildfires.

To bring this vision to life, our team traveled across Oregon, with our president and lead producer, Nick Magaurn, stepping into the iconic Smokey Bear costume. We even had to modify the costume to enable Smokey to engage in activities like hiking, mountain climbing, and fly fishing. The sight of Smokey Bear adorably attempting these outdoor activities provided a fresh and highly effective way to keep KOG’s important safety message current and top of mind.


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