JoyRx: Purple Sky’s the Limit

JoyRx is a nonprofit organization dedicated to bringing joy to children facing serious illnesses through programs focused on music, mentorship, and nature experiences. These free programs give kids the chance to laugh, play, and rediscover happiness, even during life’s toughest moments. Their annual gala, the Wonderball, is a vital fundraiser supporting these impactful initiatives.

For the 2022 event, themed Sky’s the Limit with an air travel motif, JoyRx needed a video to set the tone for the evening. They envisioned a playful take on an in-flight safety demonstration, centered around children—the heart of their mission.

Creating this video came with its challenges. Working with child actors required patience and creativity, and finding an actual airplane to use as a set was no easy task. On top of that, the costumes had to prominently feature purple, JoyRx’s signature color. Despite these hurdles, we delivered a captivating video that not only embraced the air travel theme but also highlighted the joy and resilience of the children JoyRx serves, setting the perfect tone for the evening.

See More: Working With Kids

See More: Creative Production Design