Keep Oregon Green: Oregonian At Heart

Keep Oregon Green is a state agency that promotes wildfire awareness and safe practices, and their efforts are heightened during the warmer months, when the risk of fire is the highest.  Though the organization’s message, “only you can prevent forest fires,” is well known, it takes a creative approach to breathe new life into this message each season.

For the Oregonian At Heart campaign, we decided to feature KOG’s most recognizable symbol, Smokey Bear, enjoying Oregon’s renowned outdoor recreational activities—all while demonstrating responsible practices to prevent wildfires.

To bring this vision to life, our team traveled across Oregon, with our president and lead producer, Nick Magaurn, stepping into the iconic Smokey Bear costume. We even had to modify the costume to enable Smokey to engage in activities like hiking, mountain climbing, and fly fishing. The sight of Smokey Bear adorably attempting these outdoor activities provided a fresh and highly effective way to keep KOG’s important safety message current and top of mind.

See More: Public Information Campaigns

See More: Fundraising Appeals